GRAPHIC DESIGN

Shinrin Yoku Montana

A brand identity for a Montana forest therapy guide rooted in mindfulness and connection to the natural world.

PROJECT OVERVIEW

Brand Identity

Shinrin Yoku Montana offers guided forest therapy experiences designed to help people reconnect with nature. The brand identity needed to reflect calmness, mindfulness, and the healing power of the natural world.

Inspired by the Japanese philosophy of Shinrin Yoku, meaning “forest bathing,” the visual identity uses soft typography and natural colors to evoke quiet reflection and connection with nature.

PROCESS

How It Works

Discovery

Understanding your brand, audience, and goals through deep discovery and conversation.

Concept

Exploring directions with mood boards, sketches, and initial concepts.

Refine

Iterating on the chosen direction until every detail is right.

Finalize

Final files, brand guidelines, and everything you need to launch your brand with confidence.

"I found Jill to be thoughtful, skilled in adapting ideas into visual language that resonated with the project, and knowledgeable about all the big and little nuances to consider when launching a new project. Jill fostered a relationship that helped grow my seed of an idea into something I can be proud to take into the community. "

– Ann Marie Bowlus, Forest Therapy Guide

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